Seamless Retail System Integration Closes the Fulfillment Gap

Seamless Retail System Integration Closes the Fulfillment Gap

Seamless Retail System Integration Closes the Fulfillment Gap

A robust point of sale system allows companies to increase sales by giving customers options in how they receive their purchases

Commerce has been leveraging technology to better serve customers for years and that will accelerate as competition becomes fiercer among retailers as customers demand ever more convenience. Retailers should begin focusing on in-store fulfillment, where customers buy online and then pick up their product at the store, to improve customer convenience. Consumers want to combine the extensive product selection and competitive pricing E-Commerce provides with the speed and convenience of brick-and-mortar fulfillment.

point of sale system allows companies to increase sales

Brick-and-Mortar Stores Still Rule

The most popular way for modern-day customers to shop continues to be walking into a brick-and-mortar store, acquiring the product they need and purchasing at the retailer’s point of sale. In fact, 54 percent of people surveyed in a JDA consumer survey from 2017 stated that they prefer to shop in-store over other channels like online, mobile, or social media. Having omnichannel retail technology in place will allow businesses to have their channels working in unison to create a synergistic effect on their publicity and sales.

Instead of receiving personalized attention, 75% of shoppers now prefer a quick and easy shopping experience

Instead of receiving personalized attention, 75 percent of shoppers now prefer a quick and easy shopping experience which further accentuates the need for retail businesses to invest in customer convenience. Customer impatience can be leveraged into a powerful commercial advantage through automated fulfillment. In a survey by Forrester Consulting, 41 percent of shoppers want to pick up an item within an hour, but only 55 percent of businesses can deliver on that expectation. If your business lacks “Buy Online, Pickup In-Store” (BOPIS) capabilities, it’s time that you began taking full advantage of your POS software. Point of sale software can help businesses keep track of inventory across brick-and-mortar stores and distribution centers so that the E-Commerce side can relay exact information to both management and customers browsing on the net.

41% of shoppers want to pick up an item within an hour, but only 55% of businesses can deliver on that expectation

POS Inventory Tracking Can Relieve Problems In Shipping

Integrated omnichannel retail technology can also address weaknesses in shipping. When a company uses POS software to accurately track its inventory, it can prevent the appearance of informational contradictions which cause delays, back-orders, and consequently customer frustrations. Two serious obstacles preventing customers from going ahead with a purchase are delivery time and shipping costs. If a delivery estimate exceeds a week, 38 percent of shoppers will abandon their shopping carts . And 55 percent of shoppers stop checking out once they see the cost of shipping. Bulletproof knowledge of inventory can help shorten turnaround time for delivery and reduce shipping costs, two key factors that could have a positive effect on your business.

Consumers ❤️ Options

Another important reason customers are turning to retailers with integrated omnichannel retail technology is having the option of returning an item to a brick-and-mortar store. “Buy Online, Return In-Store” (BORIS) is another important factor in consumer considerations because paying & handling for postage & packaging is the biggest frustration customers have when shopping online. An E-Commerce business with a complete omnichannel strategy can create sales opportunities by getting rid of this potential logistics headache. Customers will be much more willing to buy from you if they know that they can always go back to you in the off-chance that something goes wrong.

40% of customers buy extra products when they arrive to pick up their original purchase

Eighty percent of customers said that they would consider in-store fulfillment if incentives existed. This is yet another possible avenue for retailers looking to close the fulfillment gap and empower their business. One of the benefits of having POS software is that a retailer can offer a rewards program or holiday discounts without too much trouble or effort. But even if you don’t have those customer loyalty programs in place just yet, you should still aim for online customers to visit your store as 40 percent of customers buy extra products when they arrive to pick up their original purchase.

In Short...

Deploying in-store fulfillment mechanisms can help retailers attract customers and close sales while improving customer experience. Whereas before customers would crave instant gratification, they now demand it. As a retailer, you can use your customers’ habits to your benefit by offering them a plethora of options thanks to your POS software. Make sure your company invests the time and energy needed to make real-time inventory tracking across sales channels a reality. Seamless integration is critical to the success of your omnichannel business in today’s age.

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How To Turn Retail Obstacles Into Opportunities Using Retail Technology

How To Turn Retail Obstacles Into Opportunities Using Retail Technology

How To Turn Obstacles Into Opportunities Using Retail Technology

A simple yet effective way to maximize your opportunities is by leaning on retail technology to do the heavy lifting.

Small and medium-sized retailers should always be looking for new ways to “strike gold” when competing in the marketplace. Having obstacles may seem frustrating and even at times overwhelming when running your retail business. But it certainly does not have to be, especially with the current advancements in retail technology. If business owners begin to look at problems in a new light with the information that a powerful and intuitive point of sale (POS) system produces, headaches can turn into blessings.

Obstacles into Opportunities using Retail Technology
The following are a few examples of how a small or medium-sized retail business can turn some common issues into advantages.

Implementing Custom Classifications

Retailers who have a specialized product listing may feel overwhelmed by how much they have to customize their POS to deliver their desired results. However, the more specialized a store’s product listing is, the more a retail software’s capabilities can shine. Point of sale software can be customized to create custom classifications for products that will allow retailers to reach a level of organization that previously would not have been attainable. Automation has made it much easier for retailers to continue to run like a well oiled machine.

For example, a high-fashion shoe store might want separate categories for brand, size, sub size, color, and heel height. With precise inventory management, managers can know immediately when certain types of shoes were low in stock or what similar shoes could appeal to a customer without having to depend on a sale’s person’s imperfect memory. The possibilities are endless and could end up ultimately becoming a deciding factor to the success of your business.

Updating Hardware Doesn't Have To Be A Burden

POS and retail software is quickly becoming platform independent meaning that an array of devices (i.e. smartphone, tablet, desktop) can all serve to function as your POS system. This is all made possible because of the major adoption and implementation of Cloud technology. This technology is quickly allowing retailers to gain an upper hand on their competition as they are able to look at store records, ring up sales, and study consumer habits from virtually anywhere.

In this way, business owners who feel weighed down by the idea of constantly having to update hardware could be in for a real treat when they discover that they don’t have to update their equipment as much as they originally thought. This helps all members of your team including employees to begin to operate on the same page with some educational support.

Staying Up-To-Date with Emerging Technologies

We all know technology is constantly evolving, and it’s up to you – the online retailer – to keep up with the “latest and greatest”. Not only will it help you compete, it will improve the experience for you, your staff, and most importantly, your customers.

One of the most important retail technologies that’s constantly evolving is Point of Sale (POS) software. A modern POS system consists of CRM, inventory management, accounting, automation, Cloud technology, POS hardware (i.e., computers/tablets, card readers, cash draws, barcode scanners, receipt printers, mobile POS devices), and more. It’s important to choose a retail solution provider that supports all these components, and keeps up with industry changes.

Evolving Your Customer Service

Keeping a close eye on inventory and sales can help sales associates know when and if it’s time to reward a faithful customer with something extremely unexpected and equally gratifying. The gratitude to such a favorable gesture will make your employees happy to be using POS software while also incentivizing your clients to keep coming back for more.

Collecting information such as an email address, to be able to send newsletters, special offers, birthdays and anniversaries greetings, can be utilized into a powerful weapon that keeps customers happy. Pairing this with advanced inventory management and you can send out interesting deals and offers for products which are overstocked to not only help yourself but also keep your customers happy.

Monitoring Is Constant

Retailers constantly need to know what products are being over and under-stocked and which products are over and under-performing. Under-stocked products can be reordered and over performing products can be displayed in greater frequency. But what should you do about overstocked and under-performing products? Again, this a chance to turn an obstacle into an opportunity. By offering increased commissions to salespeople or deals to customers, these products, which might have been forgotten or ignored in previous times, can begin to move off shelves to make way for more profitable merchandise.

The right technology can even enable automated purchase orders for your stores replenishment, based on your current inventory levels, in real-time.  Retailers can set pre-defined minimum and maximum inventory levels, and once your software reaches the threshold, an automated purchase order can be generated so that the right amount of inventory is on hand, ‘just in time’, at all times.

With retail software, your company, no matter the size, can highly benefit by using the correct point of sale system. By changing the narrative, problems like spending the time to identify and classify inventory or taking some time during low season to learn about new features can become a chance to improve your business, make it more efficient, and impress your customers.

Learn More About Cumulus Retail

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United Sporting Companies Partners With Celerant Technology To Streamline Replenishment And Continue CLX To AcuSport Dealers

United Sporting Companies Partners With Celerant Technology To Streamline Replenishment And Continue CLX To AcuSport Dealers

United Sporting Companies™ Partners With Celerant Technology™ To Streamline Replenishment And Continue CLX To AcuSport Dealers

New integration enables Celerant clients to import product catalogs and automate purchase orders to Ellett Brothers, Jerry’s Sport Center & AcuSport

blog- United Sporting Co. Partners with Celerant Technology to Streamline Replenishment and Continue CLX to AcuSport DealersStaten Island, NY (July 18, 2018) –Today, Celerant Technology, a leading provider of innovative retail solutions for both small and enterprise firearm retailers, announced its partnership with United Sporting Companies (USC), a leading distributor of hunting, shooting and marine sports products. The two companies have been working together for some time to launch this new integration, enabling firearm dealers to more effectively operate their businesses by eliminating manual product entry and order replenishment. This partnership allows Dealers to focus on selling product to their customers while Celerant and United Sporting Companies work behind the scenes to expand CLX even further and allow for a seamless transition.

Integration for both Mom-and-Pop and Enterprise Dealers
Offering retail software solutions to both the mom-and-pop gun shops and the more advanced firearm enterprises, Celerant’s new integration to USC is offered in both of their retail systems. The Cumulus Retail platform, designed for the smaller dealers, and the Stratus Retail platform, designed for the larger merchants, allow dealers to import product catalogs and automate purchase orders from all of the United Sporting Companies brands- Ellett Brothers, Jerry’s Sport Center and USC’s newest addition, AcuSport. The Celerant team has supported the AcuSport CLX (Customer Link Exchange) base for several years, providing the full integration which United Sporting Companies is eager to continue and expand upon.

“United Sporting Companies is committed to providing continued support to existing CLX Dealers as well as offering the opportunity of becoming a CLX Dealer to many others as this is an advanced and dynamic platform that will continue to move our industry forward. We are excited to partner with Celerant in this process because we know our Dealers will benefit from the convenience of CLX to seamlessly replenish their stock and allow them more time to service their customers.” said Brad Johnson, CEO and Chairman of United Sporting Companies

Automated Inventory Replenishment, ‘Just in Time’
Firearm dealers using either Celerant retail system can reduce manual entry, save time, minimize errors and replenish inventory ‘just in time’ as a result of this integration. After simply browsing USC’s online catalogs, dealers can select which products they want to sell, easily import them into their Celerant POS database, pre-set their required minimum and maximum inventory levels within the system, and enable automated purchase orders based on those inventory thresholds. United Sporting Companies then sends electronic acknowledgements back to the dealer’s Celerant system, as well as advanced ship notices, providing full visibility to the dealer.

“Our goal is to bring innovation to the firearms space and help dealers operate their businesses more efficiently through technology. Our partnership with United Sporting Companies enables us to streamline the ordering process for the dealers and simplify their processes,” stated Celerant Technology’s CEO and President, Ian Goldman. “We partnered with AcuSport a few years ago and automated the replenishment process for over 50 dealers and were on track for many more to come. We are pleased to have the opportunity to continue to support these dealers, as well bring this innovation to the Ellet Brothers and Jerry’s Sport Center buyers.”

To learn more about Celerant’s integration with United Sporting Companies, visit:

Zanders Partners With Celerant to Automate Purchasing Orders and Drop Shipping

Zanders Partners With Celerant to Automate Purchasing Orders and Drop Shipping

Zanders Partners with Celerant to Automate Purchasing Orders and Drop Shipping

SPARTA, IL – Zanders Sporting Goods, a national distributor located in Sparta, Illinois, announces its integration partnership with Celerant Technology. This integration allows FFL dealers to gain direct access to Zanders’ retail products and distribution services to streamline their inventory supply chain, for both in-store and online sales. Through this integration, dealers can access Zanders’ entire online catalog of over 40,000 products, select the products they want to sell, and import the data into Celerant’s point of sale database.

Zanders Logo

By setting minimum/maximum inventory thresholds within Celerant’s retail system, purchase orders are automatically created, reviewed and sent electronically to Zanders when inventory is low. In return, Zanders sends a digital order acknowledgement and an advanced shipment notice (ASN) detailing information about a pending order prior to delivery.
One of the biggest demands we hear from our customers is the need for an affordable and scalable technology solution. That’s why we are thrilled to be partnering with Celerant Technology. Celerant offers an all-encompassing, turn-key solution that is ideal for small and mid-market retailers with limited technology resources. From a point of sale system to an eCommerce presence Celerant has it covered with their enterprise class technology.” Stefanie Zanders, Vice President and COO, Zanders Sporting Goods
We are excited to partner with Zanders to offer seamless integration with a leading distributor of sporting goods. Zanders is not only well-known for their commitment to firearm retailers, they are a family-operated business much like our company. Bringing together our innovative technologies and cultures with the Zanders’ family will promote business growth and efficiency for our clients and their customer base of over 32,000 active dealers.” Ian Goldman, CEO, Celerant Technology/CAM Commerce
New Integration with RSR Group Streamlines Firearm Retail

New Integration with RSR Group Streamlines Firearm Retail

New Integration with RSR Group Streamlines Firearm Retail

Latest integration with leading shooting sports distributor provides FFL dealers with innovative technology to sell products more by doing less

Blog - Cumulus vendor integration with RSR GroupStaten Island, NY (October 17, 2017) – Today, Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, announced its integration with RSR Group, a leading distributor of firearms and shooting sports accessories. This integration enables FFL retailers to streamline their inventory supply chain, for both in-store and online sales.

Celerant Technology’s integration with RSR Group is available through Stratus Retail and Cumulus Retail. Cumulus Retail is a new Cloud-based, SaaS solution for FFL retailers with low monthly maintenance; it is the starter package for Celerant’s enterprise system, Stratus Retail. Through this integration, dealers can easily import RSR Group’s product catalog into their Celerant POS and automate purchase orders for replenishment based on their minimum/maximum inventory levels. Dealers can then offer broader product lines on their eCommerce sites, without stocking the inventory, by populating RSR’s available inventory on their sites, pulling product descriptions and images. Orders are then automatically sent to RSR for fulfillment and drop shipping.

“We are excited to partner with Celerant Technology to provide our dealers with a proven Point of Sale system,” commented JoAnn Weisenford, RSR Group’s President, and CEO. “Their comprehensive and innovative retail system designed specifically for the firearms industry will provide our dealers with the tools and efficiencies needed to successfully manage their store, range and online presence.”

Firearms dealers using Celerant’s retail systems can take advantage of this integration for their store and/or eCommerce.  For brick and mortar, selected RSR product data is imported electronically to build the dealers’ POS database, with automated purchase orders followed by acknowledgements back from RSR- all within the Celerant system. The online integration includes vendor feeds from RSR which are displayed on the dealers own website, and are available for drop shipping directly to customers.

“Our partnership with RSR Group brings great value to the firearms industry, and with our introduction of Cumulus Retail to the market- Celerant can now cater to both the small and larger dealers,” said Ian Goldman, CEO of Celerant Technology. “Integrating our retail software with RSR allows dealers of any size to automate once manual processes and save time when entering products and creating purchase orders for replenishment. Through our drop shipping integration, dealers now can sell more products by better leveraging the abundant resources made available to them by their distributors.”

For more information on Celerant’s new integration with RSR Group, visit:

Is Your Inventory as Scary as Friday the 13th?

Is Your Inventory as Scary as Friday the 13th?

Is Your Inventory as Scary as Friday the 13th?

BLOG - Fear of Inventory Management 10-13-2017There is no question that one of the greatest fears for any retailer is inventory. Here are a few tips to take the fear out of inventory management. Share your own fears and tips below…

Tips to take the fear our of Inventory Management

  1. Drop ship with Vendors: Sell your vendor’s available stock levels on your website, and have them drop ship orders directly to your customers
  2. Inventory Management: Organize your inventory in your retail system by using an inventory structure (or taxonomy) that’s right for your business, to make it easier to run reports on your merchandise (i.e., Merchandise Sold Report, Cost of Goods Report)
  3. Forecast & Mange Products: Use reports to forecast and plan the necessary stock levels based on trends, season, top sellers, promotions and other valuable analytics, and determine optimal reorder points and inventory quantities.
  4. Mobile Inventory: Use a mobile inventory app (that communicates with your retail system) to scan, count, manage and lookup inventory in trucks, store locations or warehouses, and complete physical inventory. This eliminates the need for manual entry, reduces errors and improves customer service.
  5. Real-Time Inventory: For omnichannel retailers, it’s vital that your POS and eCommerce are integrated (or share the same database) so inventory is reflected in-store and online in real-time. This eliminates the need to update prices, stock levels and other product-related data multiple times.
Gaming Retailer Goes Live With Cumulus Retail POS To Streamline Operations

Gaming Retailer Goes Live With Cumulus Retail POS To Streamline Operations

Gaming Retailer Goes Live With Cumulus Retail POS To Streamline Operations

CAM Commerce announces gaming and hobby retailer to upgrade their POS and eCommerce to Cumulus Retail

Blog - 1st Cumulus Go-LiveFountain Valley, CA (October 11, 2017) – CAM Commerce, a subsidiary of Celerant Technology and a leading provider of omnichannel retail solutions, today announced that Heroic Knight Games, went live with the Cumulus Retail POS platform. Heroic Knights, a long-term customer of CAM Commerce, is a gaming and hobby retailer.

CAM Commerce, which has a nearly 35-year proven track record, developed Cumulus Retail to offer small-to-mid sized retailers advanced features at affordable SaaS pricing, enabling them to compete with larger retailers. Cumulus simplifies complex processes and improves efficiency by integrating POS, eCommerce and third-party marketplaces into a single retail platform that can be accessed on the web from any mobile device.

Unlike most Cloud software, Cumulus Retail is ‘Always On’, allowing retailers to continue ringing sales and access all POS functions including pricing, promotions, sales and customers – even when the internet goes down. With its integrated eCommerce, iCumulus, retailers can operate their store and web as one, ensuring inventory, gift cards, loyalty rewards and promotions are consistent in-store and online. With drag-and-drop editing tools, new web pages can be easily created without the need of a web developer.

The retail industry is gravitating towards intuitive, Cloud-based POS and retail systems with little to no upfront investment and affordable SaaS subscriptions”, said Ian Goldman, CEO of CAM Commerce, a subsidiary of Celerant Technology. “What differentiates Cumulus Retail is the experience and maturity of our company; our understanding of retail, combined with our advanced technology such as ‘Always On’ POS, integrated eCommerce and drop shipping. We empower smaller merchants to more effectively manage their brick and mortar stores and online sales including marketplace integrations such as Amazon or Walmart, digital marketing and more.  Perhaps our biggest differentiator is our Enterprise system upgrade which doesn’t require a data conversion.  Our goal is to support our clients’ long-term success; Cumulus Retail is the foundation for that success.”

Cumulus Retail offers three levels to choose from, and a seamless upgrade path to an Enterprise system, to support the growth of its clients. In addition, CAM Commerce developed innovative add-ons, online marketplace integrations (Amazon, Walmart, eBay, etc) and offers a fully-integrated digital marketing platform for email automation to help retailers promote their business and boost sales. The email marketing tool uses real-time CRM and sales data from the store and website to personalize and automate email campaigns based on shoppers’ buying patterns and brand preferences.

Here at Heroic Knight Games we had been using RetailSTAR, by CAM Commerce, since we opened in March 2014, and it was a solid and reliable POS platform, but we were ready to move to an ‘on-demand software’”, stated Paul Sewell, Owner of Heroic Knight Games. “I researched several other alternatives, but the Cumulus Retail system really stood out, plus we have always received a very high quality of support and service. The CAM Team converted our sales, customer and product data, performed live training sessions and provided us with a vast array of short training videos for my staffs’ future reference. John Avery, who is one of the Customer Care Project Managers, and Tandy Trujillo, who is one of the Implementation Managers, were assigned to my onboarding process, and have been invaluable in making our transition process as smooth as possible. We already see improved efficiencies in my store even after only being live for a couple of weeks and I look forward to a partnership for years to come.”